The competition for super luxx sport utility vehicles keeps getting more and more crowded as the latest entrant is the Lotus brand who is coming after the SUV market.
In light of the introduction of the new 2019 Lamborghini Urus, the team over at Geely, the Chinese parent company of Lotus, has announced its plans to launch hard core into the whole sports utility vehicle market including the hyper competitive cross over segment. Apparently the company doesn’t just want to get into the space it wants to dominate and it wants to be seen as the natural competitor to the like of Porsche and Ferrari. I guess if your going to go in you might as well set your sites high and the company is putting their money where their mouth is by investing in a creative lab in the United Kingdom where the new plans and designs will be be conceived and built out.
Most are seeing this as an interesting turn as when the news of the Geely Motor Company acquiring the iconic British brand it was thought that it was a vanity play by the Chinese giant rather than a serious strategic acquisition. The Geely Motor Company, which is also the owner of the Volvo brand, apparently began making plans for its SUV entry as soon as it purchased the Lotus car brand and has been in deep discussions on which Volvo platform it wants to build the new Lotus entrants into this crazily cash rich segment. The smart money is saying that they will use both the compact modular architecture to build out its smaller suv and will look to the scalable product architecture for its beefier offering.
Exact details of what the specs will be for these new super luxxe sport utility vehicles is still under wraps, but we can pretty much assume that the execs at Geely will be looking to make sure that they make a big, bit splash when they decide to get into the segment.