The Chinese sister company to Volvo, star-up Lynk & Co, announced that it will launching a new Crossover, the 2.0, as a compact sport utility vehicle crossover. This new addition to the Lynk & CO portfolio adds to its current 01 version, which is a slightly larger crossover, but still fits into the compact crossover category, and which the company began selling the 01 in China late in 2017 with plans to hit the European market by 2020 with a more fully fleshed out model line up.
The Lynk & CO 02, will be built on the Volvo Compact Modular Architecture, which the Lynk & CO 01 and the Volvo XC 40 are currently built on and will come with at shorter, wider and lower frame. The company, which has production facilities in Belgium, will be producing all of its line up here along side its Volvo compatriots. The company, while really short on details, announced that its European entry strategy will start with a dealership in Amsterdam and will look to add Berlin, London, Brussels and Barcelona. The company plans to augment their distribution strategy by developing pseudo pop up stores in other major European centres as a way to reduce its capital requirements and estimates that this could lead to an overall savings of 15% to the bottom line.