Can the 2020 Ford Bronco Save the Company

Ford recently announced preliminary results for Q4 and they’re not going to make investors too happy.  Ford anticipates that the challenges resulting in weaker Q4 earnings, primarily China’s economy, increased costs and European sales woes, will continue into 2019 to affect the next fiscal year as well. 

While Ford predicts external headwinds to persist, they do anticipate an increase in revenues next year  due to the planned launches of new models, which after announcing that all sedans will be eliminated, will be focused on the popular truck and SUV lines, and electric/hybrid vehicles.  That’s no surprise, given that recent US sales figures reflect that SUVs represent over 50% of vehicles sold. So, what’s in store? 

In keeping with the increasing trend toward electric and hybrid vehicles, Ford will be incorporating hybrid tech into some of its popular models like the F150, Escape, Explorer as well as the resurrection of the beloved Ford Bronco.  Yes, the Bronco is coming back!  After 30 years of being part of the Ford line-up, the two-door Bronco was unseated in 1997 by the four-door Expedition.  To put things in a time-perspective, during the first ten years in production, the Bronco’s options included a post-hole digger, a winch, auxiliary gas tank – and a CB radio!   Nothing like a picture to fill in the gaps – here is what the 1966 Ford Bronco looked like:

Flash forward to 2020, and Ford has stated that “Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city”.  Ford is keeping mum on other details so far, but we’ll keep you posted.  Ford has released this mystic pic of the new Bronco:

Ford has stated that by 2020 it will carry eight SUV models, including updated performance lines for the Explorer and Escape.  The 2020 Explorer is getting a major overhaul, including a switch to rear-wheel drive and a gas-electric hybrid option. 

The new Explorer’s expanded interior space features rear seats that tip and slide forward with the press of a button. 

For sports car enthusiasts, the 2020 Mustang Shelby GT500 gets a boost with a 5.2L V8 with mega 700 horsepower, accelerating from 0-60 MPH in 3.5 seconds.  While the first one off the assembly line was just auctioned off for charity for $1.1M, MSRP pricing hasn’t yet been released.

After hitting the pause button in the USA eight years ago, Ford has resurrected the Ranger for 2019.  The mid-size truck is offered in the SuperCab and SuperCrew options, and base MSRP is starts around $25,000.

The luxury Lincoln line-up is getting a boost with the all-new Lincoln Aviator, their seven passenger three row SUV.  The Grand Touring model features a twin-turbocharged 3L V6 and a battery powered electric motor, producing over 450 HP. 

The interior is fitted with all the luxurious elements one would expect from Lincoln, and the latest in tech to keep you connected while on the road, including a 4G LTE Wi-Fi hot spot that enables the connection of up to 10 devices, and the programmable Lincoln Way app, that allows your smartphone to act as your keys. 

The second row seating can also be configured to captain’s chairs with a center console.

Also, as part of their commercial offering Ford expects to introduce new Transit and E-Series vehicles for 2020.   Stay tuned. Time will tell if these enhancements and new offerings will translate into higher revenues and improvements to the bottom line.