The Lexus brand is looking for ways to make itself more relevant to the core younger demographic these days and has chosen the ultra competitive crossover market and its newest entry the 2109 Lexus UX to start searching for youth.
The company is scrambling a bit to make up ground as its watched is competitors like BMW, Audi and Mercedes-Benz move to try and capture the elusive young professional who is looking to get into their first higher end brands – common theory is that a buyer will be loyal to a car brand throughout their life, so getting them in young is crucial. But let’s look at the 2019 Lexus UX, billed as a sub compact crossover sport utility vehicle that will be looking to compete with the likes of the BMW X1, the Audi Q5 and the Mercedes-Benz GLA. The Lexus UX is coming in a bit smaller than Lexus’ last foray into the segment, the Lexus NX, by about five inches and what’s interesting is that the NX was seen as being the bulkiest of the compact crossovers in the market and the new Lexus UX wants to address that.
The Lexus UX will be powered by a 2.0litre inline four cylinder engine that will push out around one hundred and sixty eight horses and while this may leave some wanting more especially when it goes up against its German competitors who easily spit out over 200 horses. The Lexus company says that its new continuously variable automatic transmission that is supposed to improve the delivery of power to where the car needs it to be. The company will also offer a hybrid version of the UX, which is a must for the millennial generation, which will have two electric motors that will power the front and the back axels independently and will come with an all wheel drive option with a 2.0litre four cylinder engine and about one hundred and seventy six horse power. The 2109 Lexus UX is also throwing in some new tech that its calling a predictive efficient drive that is supposed to understand driving conditions, your driving habits and other variables to help optimize the entire mechanics of the vehicle to add more life to it.
There’s not a lot of details being pushed out on the 2019 Lexus UX interior and we can assume that while it probably won’t be to the level of its higher end models, but will feature a streamlined dash and control panels. Again, while official pricing, for the vehicle that is slated to hit dealerships before the end of the year, has not been released you can bet that they will be looking to keep the price point below the $40k mark to make sure that it’s competitive with its German, and new domestic, brethren.